The informed voter uncovers all they can about the political candidates’ views and backgrounds and performs an objective and methodical comparison which results in the selection of a particular candidate.
That is, of course, difficult and requires that the voter is actually smart enough to figure out the nuances and economic/social consequences of each candidate’s positions.
Much easier to simply ask – who would my favorite comic book character vote for? (HT: JZG, note: the “Comic Compass” is a play on the Political Compass test where the vertical axis charts how “socially” liberal or conservative you are, and the horizontal axis charts how “economically” liberal or conservative you are; so Ralph Nader is in the lower-left, Mao Ze Dong is in the upper-left, George W. Bush is in the upper-right, and Ayn Rand and her ilk are in the lower-right)
I had no idea that Apocalypse (Marvel) was more economically liberal than Darkseid – dark God of Apokolips (DC), but comparable in economic views to the Hulk (Marvel).