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Tag: jargon

I know enough to get myself in trouble

One of the dangers of a consultant looking at tech is that he can get lost in jargon. A few weeks ago, I did a little research on some of the most cutting-edge software startups in the cloud computing space (the idea that you can use a computer feature/service without actually knowing anything about what sort of technology infrastructure was used to provide you with that feature/service – i.e., Gmail and Yahoo Mail on the consumer side, services like Amazon Web Services and Microsoft Azure on the business side). As a result, I’ve looked at the product offerings from guys like Nimbula, Cloudera, Clustrix, Appistry, Elastra, and MaxiScale, to name a few. And, while I know enough about cloud computing to understand, at a high level, what these companies do, the use of unclear terminology sometimes makes it very difficult to pierce the “fog of marketing” and really get a good understanding of the various product strengths and weaknesses.

Is it any wonder that, at times, I feel like this Dilbert cartoon?:

image

Yes, its all about that “integration layer” …

My take? A great product should not need to hide behind jargon.

(Link: Dilbert cartoon)

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CTLs

One of the most challenging things about the shift from one field to any other field is dealing with jargon mismatch. What’s especially jarring is trying to learn new meanings for acronyms that I already learned different meanings for.

Case in point: at my firm, consultants with MBAs who’ve proven themselves and are on track towards promotion are called Case Team Leaders — signifying their emerging role as workstream leaders in our case teams. Seeing as consultants love their TLAs (three letter acronyms), Case Team Leaders are of course called CTLs.

image On the other hand, in immunology, where I spent a reasonable chunk of my scientific time, CTLs refer to cytotoxic lymphocytes. These cells are oftentimes called killer T-cells, because of their role in seeking out and destroying cells which have been taken over by viruses or cancer.

And, even though the only thing remotely similar about the two different CTLs is a propensity to kill things that don’t quite fit :-), it still takes a reasonable amount of effort for me not to laugh when I hear that acronym being used to describe my supervisors.

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