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Tag: Tesla roadmap

NVIDIA’s At It Again

Although I’m not attending NVIDIA’s GPU Technology conference this year (as I did last year), it was hard to avoid the big news NVIDIA CEO Jen-Hsun Huang announced around NVIDIA’s product roadmap. And, much to the glee of my inner nerd, NVIDIA has continued its use of colorful codenames.

The newest addition to NVIDIA’s mobile lineup (their Tegra line of products) is Parker — named after the alter-ego of Marvel’s Spiderman. Parker joins a family which includes Kal-El (Superman) [the Tegra 2], Wayne (Batman) [the Tegra 3], Stark (Iron Man) [Tegra 4], and Logan (Wolverine) [Tegra 5].

And as for NVIDIA’s high-performance computing lineup (their Tesla line of products), they’ve added yet another famous scientist: Alessandro Volta, the inventor of the battery (and the reason our unit for electric potential difference is the “Volt”). Volta joins brilliant physicists Nikola Tesla, Enrico Fermi, Johannes Kepler, and James Maxwell.

(Images from Anandtech)

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The Marketing Glory of NVIDIA’s Codenames

This is an old tidbit, but nevertheless a good one that has (somehow) never made it to my blog. I’ve mentioned before the private equity consulting world’s penchant for silly project names, but while code names are not rare in the corporate world, more often than not, the names tend to be unimaginative. NVIDIA’s code names, however, are pure marketing glory.

Take NVIDIA’s high performance computing product roadmap (below) – these are products that use the graphics processing capabilities of NVIDIA’s high-end GPUs and turn them into smaller, cheaper, and more power-efficient supercomputing engines which scientists and researchers can use to crunch numbers (check out entries from the Bench Press blog for an idea of what researchers have been able to do with them). How does NVIDIA describe its future roadmap? It uses the names of famous scientists to describe its technology roadmap: Tesla (the great American electrical engineer who helped bring us AC power), Fermi (“the father of the Atomic Bomb”), Kepler (one of the first astronomers to apply physics to astronomy), and Maxwell (the physicist who helped show that electrical, magnetic, and optical phenomena were all linked).

cudagpuroadmap

Who wouldn’t want to do some “high power” research (pun intended) with Maxwell? 🙂

But, what really takes the cake for me are the codenames NVIDIA uses for its smartphone/tablet chips: its Tegra line of products. Instead of scientists, he uses, well, comic book characters (now you know why I love them, right?) :-). For release at the end of this year? Kal-El, or for the uninitiated, that’s the alien name for Superman. After that? Wayne, as in the alter ego for Batman. Then, Logan, as in the name for the X-men Wolverine. And then Stark, as in the alter ego for Iron Man.

Tegra_MWC_Update1

Everybody wants a little Iron Man in their tablet :-).

And, now I know what I’ll name my future secret projects!

(Image credit – CUDA GPU Roadmap) (Image credit – Tegra Roadmap)

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