While growing vehicle electrification is inevitable, it always surprised me that US automakers would drop past plug-in hybrid (PHEV) technology to only embrace all-electric. While many have attacked Toyota’s more deliberate “slow-and-steady” approach to vehicle electrification, it always seemed to me that, until we had broadly available, high quality electric vehicle charging infrastructure and until all-electric vehicles were broadly available at the price point of a non-luxury family car (i.e. a Camry or RAV4), that electric vehicles were going to be more of a upper middle class/wealthy phenomena. Considering their success in the Chinese automotive market (and growing faster than all-electric vehicles!), it always felt odd that the category wouldn’t make its way into the US market as the natural next step in vehicle electrification.
It sounds like Dodge Ram (a division of Stellantis) agrees. It intends to delay its all-electric version of its Ram 1500 in favor of starting with its extended range plug-in hybrid version, the Ramcharger. Extended range electric vehicles (EREVs) are plug-in hybrids similar to the Chevy Volt. They employ an electric powertrain and a generator which can run on gasoline to supply additional range when the battery runs low.
Interestingly, Nissan, Hyundai, Mazda, and GM’s Buick have made similar announcements as well.
While it still remains to be seen how well these EREVs/PHEVs are adopted — the price points that are being discussed still feel too high to me — seeing broader adoption of plug-in hybrid technology (supplemented with gas-powered range extension) feels like the natural next step on our path to vehicle electrification.
Consumers are still looking for electrified rides, just not the ones that many industry pundits predicted. In China, Europe, and the United States, buyers are converging on hybrids, whose sales growth is outpacing that of pure EVs. “It’s almost been a religion that it’s EVs or bust, so let’s not fool around with hybrids or hydrogen,” says Michael Dunne, CEO of Dunne Insights, a leading analyst of China’s auto industry. “But even in the world’s largest market, almost half of electrified vehicle sales are hybrids.”
As EV Sales Stall, Plug-In Hybrids Get a Reboot
Lawrence Ulrich | IEEE Spectrum